FOR IMMEDIATE RELEASE

Press Contact: Lauren St. Clair – 207.232.3236 | lstclair@floriexpo.com 

Ft. Lauderdale, FL – 9.11.25 – Floriexpo, North America’s largest business-to-business event for the floral industry, is proud to announce the appointment of two distinguished industry leaders to its esteemed Advisory Board: Lane DeVries, Executive Director of CalFlowers, and Jodi Allen, Floral Category Manager at Charlie’s Produce. 

The addition of Mr. DeVries and Ms. Allen reflects Floriexpo’s commitment to gathering diverse perspectives from across the floral supply chain to guide the event’s growth and ensure it continues to meet the evolving needs of the industry. 

“I am honored to join the Floriexpo Advisory Board and contribute to an event that is so vital to the floral community. I look forward to working with this talented group of professionals to help shape the future of the industry and ensure Floriexpo remains a premier platform for innovation and growth” said DeVries 

“Our Advisory Board is one of the most critical elements to the success of Floriexpo,” said Bob Callahan, President and CEO of Floriexpo. “We are incredibly fortunate to have some of the most creative, passionate, and driven leaders in the industry helping us guide this event. The deep expertise that Lane and Jodi bring will be invaluable as we continue to elevate the quality of our show and serve our community.”  “The additional two new members from the West Coast marks a pivotal moment for our advisory board. Their unique perspectives and expertise round out our team beautifully, and it’s a testament to our commitment that the West Coast has never been better represented at Floriexpo.” 

“I am thrilled to serve on the Floriexpo Advisory Board. This is a unique opportunity to bring a retail and distribution perspective to the table and help create an event that truly serves the needs of buyers and exhibitors. I am excited to collaborate with the board to enhance the show’s value for everyone involved” said Allen. 

About the New Advisory Board Members: 

Lane DeVries serves as Executive Director, CalFlowers.  A fourth-generation flower farmer from the Netherlands, Lane DeVries brings over 40 years of experience in the U.S. floral industry. As the Executive Director of CalFlowers he has a proven track record of driving business growth and advocating for the industry. His career highlights include transforming a small floral enterprise into an industry-leading company and championing initiatives to increase floral consumption. 

Jodi Allen is Floral Category Manager, Charlie’s Produce at Charlie’s Produce, a leading fresh produce and specialty food distributor, is a key figure in the wholesale and mass market retail sectors. Her role involves managing the floral category and working with vendors to bring high-quality products to market. Her direct experience in the distribution and retail space will provide a crucial perspective on the needs of buyers and the future of floral merchandising. 

The Floriexpo Advisory Board is composed of top buyers, suppliers, and distributors from across the Americas and Canada who advise the event team on education programs, event schedules, and strategic growth. The 2026 edition of Floriexpo will be held from May 27-29 at the Broward County Convention Center in Ft. Lauderdale, Florida. 

About Floriexpo 

Floriexpo is North America’s largest business-to-business floral trade show, uniting mass market floral buyers with a comprehensive range of suppliers. From fresh cut flowers and greens to potted plants, containers, plush, technology, and design, Floriexpo provides a unique platform for networking, education, and discovering the latest trends and innovations in the floral industry. 

About the Floriexpo Advisory Board 

The Floriexpo Advisory Board is a collective of influential leaders from various segments of the floral industry. Their primary purpose is to provide strategic guidance, insights, and recommendations to the Floriexpo leadership team, ensuring the event remains at the forefront of industry needs, delivers exceptional value, and continues to drive the floral sector forward.