June 4-6, 2025 • Broward County Convention Center • Fort Lauderdale, FL

The International Floriculture Expo Petals it Forward

— North America's Largest B2B Floral Show —

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Flowers make people happy, so we’re spreading the joy!

The International Floriculture Expo team hit the streets of downtown Portland, ME as part of the Society of American Florists’ national ‪Petal it Forward campaign. Each unsuspecting recipient was given two bouquets–one for them to keep, one to petal forward. Jenni Sparks, VP of Marketing for SAF, will be presenting on their campaign and the idea behind it at our event in Chicago, June 20-22, 2016! You’ll hear direct from the source what made their campaign an inspiring success!

Sometimes the best reason to give flowers is for no reason at all.

Check out the official video from the IFE Petal it Forward campaign below

See it in the news:
WGME 13 Coverage
WCSH6 Coverage

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