Introducing Floral Bootcamp!
Refresh your knowledge, connect with your peers, strengthen your floral muscle!
The Floriexpo Advisory Board cordially invites you to an unparalleled learning opportunity at Floriexpo 2025: Floral Bootcamp. Designed for maximum impact, this full-day program (with gourmet breakfast and lunch included)offers a dynamic and engaging educational experience led by esteemed industry experts.
Immerse yourself in a series of focused, quick-hit micro sessions meticulously crafted to deliver actionable insights and cutting-edge knowledge. Each session will be immediately followed by interactive roundtable discussions, providing a valuable forum for collaboration with fellow professionals and the application of newly acquired concepts in a condensed and dynamic format. This collaborative environment is where practical application and creative exchange converge.
Upon completion of this immersive and expert-led program, all attendees will receive a certification of attendance, recognizing their commitment to professional development.
The Floriexpo Floral Bootcamp is your opportunity to:
- Acquire Actionable Insights: Gain practical knowledge and strategies directly applicable to your professional endeavors.
- Engage with Industry Leaders: Learn from the expertise and experience of top professionals in the floral sector.
- Collaborate with Peers: Network and exchange ideas with like-minded individuals in a dynamic setting.
- Enhance Creative Problem-Solving: Apply new concepts and tap into your creative potential through interactive discussions.
- Receive Formal Recognition: Earn a certification of attendance acknowledging your participation in this intensive program.
Invest in your professional growth and join us for the Floriexpo 2025 Floral Bootcamp.
*Floral Bootcamp is an upgrade for exhibitors and general attendees. Schedule subject to change.
* Please note the Floriexpo Key Buyer Program is designed for Mass Market Retail and Wholesale Buyers
Floral Bootcamp Schedule
Explore the sessions & speakers below by clicking into each!
Topic: Setting the Stage for a Profitable Future
Description: A warm welcome from the Floriexpo team. We’ll briefly outline the day’s agenda and introduce the core themes of innovation, efficiency, and consumer connection that will drive our discussions.
The Macro Forces Shaping Floral: 2026 and Beyond
- A high-level overview of the economic outlook, global supply chain pressures, and shifting consumer behaviors impacting the floral industry. We’ll analyze data on market growth, key challenges, and emerging opportunities.
From Farm to Freight: Building a Resilient & Cost-Effective Supply Chain
- This session tackles logistics head-on. We’ll explore innovative cold chain technologies, strategies for mitigating rising transportation costs, and best practices for vendor partnerships to ensure product quality and timely delivery.
Beyond Bouquets: What Today’s Mass-Market Shopper Really Wants
- Dive deep into consumer psychology and purchasing habits. This data-rich presentation will cover the demand for convenience (grab-and-go), the influence of social media trends (like TikTok and Instagram), and the growing importance of houseplants and potted items.
Green is the New Gold: Profitable Sustainability in High-Volume Floral
- Sustainability is no longer optional. Learn how to leverage certifications, reduce waste through better forecasting, and market your eco-friendly practices effectively. We’ll showcase case studies of retailers who have turned sustainability into a competitive advantage.
SESSION DESCRIPTION:
Smarter Buying: How AI and Data Analytics are Revolutionizing Inventory
- Explore the practical applications of technology in floral buying. This session will demystify AI-powered demand forecasting, automated ordering systems, and how to use data to optimize your product mix for maximum sell-through and minimal shrink.
The Silent Seller: Store Layouts and Displays that Drive Impulse Buys
- A highly visual session focusing on in-store execution. We’ll cover best practices for store placement, effective cross-merchandising with other departments (like wine or greeting cards), and creating compelling displays for holidays and everyday sales.
Doing More with Less: Training and Empowering Your In-Store Floral Teams
- This session addresses the universal challenge of labor shortages. We’ll discuss strategies for efficient training, empowering store-level associates with product knowledge, and designing programs that are easy to execute with limited staff.
Ask the Experts: A View from the Top
- A moderated Q&A session with three leading floral directors from top supermarket and mass-market chains. They will share their perspectives on the day’s topics, offer predictions for the future, and answer direct questions from the audience.
Key Takeaways and a Look Ahead to the Show Floor
A final thank you and a summary of the key action items from the day, energizing the audience to take what they’ve learned and apply it to their meetings and discoveries on the Floriexpo show floor.
Come celebrate the best time of day ✨Golden Hour✨ with us on Wednesday, May 27th at 5:30pm at the Hilton Fort Lauderdale Marina as we kick off Floriexpo 2026! Connect with friends news and old, enjoy a beverage & get ready for all that Floriexpo has to offer over the next couple days. Wear a pop of gold if you wish!
This year’s Opening Reception will take place in the Intercoastal Ballroom at the Hilton Fort Lauderdale Marina.
$$Upgrade required
-
Mega Early Bird (Oct 1 – Dec 31, 2025) $150.00
This limited-time discount is available to both attendees and exhibitors, providing you with the opportunity to experience this immersive event while keeping your budget in check.
-
Super Early Bird (Jan 1 – Feb 28, 2026) $175.00
This limited-time discount is available to both attendees and exhibitors, providing you with the opportunity to experience this immersive event while keeping your budget in check.
-
Early Bird (Mar 1 – Apr 15, 2026) $200.00
This limited-time discount is available to both attendees and exhibitors, providing you with the opportunity to experience this immersive event while keeping your budget in check.
-
Regular Apr 16 – May 15, 2026 $225.00
This limited-time discount is available to both attendees and exhibitors, providing you with the opportunity to experience this immersive event while keeping your budget in check.
-
Final/Onsite(May 16 – May 27, 2026) $250.00
For those who prefer the convenience of last-minute decisions, this package offers the flexibility to register at the event. While the Onsite Package is priced at $50.00 more, it provides you with the unmatched advantage of spontaneous participation.
If you qualify for our Key Buyer Program then this is included in your pass, if you would like to learn more about the Key Buyer Program please click HERE.