That Flower Feeling is an industry-wide cooperative effort to encourage consumers to purchase more flowers regularly

Fort Lauderdale 1.26.25 | Floriexpo, North America’s largest B2B Event for the floral industry today announced that it has entered into a partnership with “That Flower Feeling” to support its efforts to grow floral consumption in the United States.

“That Flower Feeling and its mission hit close to home for Floriexpo. This show and brand are completely focused on the mass market.  Partnering with a group that is dedicated to growing floral consumption for the end user pays great dividends for all of our stakeholders, from retail buyers to our suppliers to wholesalers and everyone in between.” We are just thrilled to support this very worthy cause” said Bob Callahan, President and CEO, Floriexpo

That Flower Feeling and its messaging will be incorporated throughout the Floriexpo experience, from an opportunity to donate to the organization during online registration, to sponsorship of the Golden Hour Welcome Party, to participation in the Floral Bootcamp, to a much-anticipated presence on the show floor.

“We are thrilled to collaborate with Floriexpo in their efforts to support and elevate the floral industry. This initiative marks an exciting opportunity to unite industry leaders and amplify our shared mission of increasing per-capita consumption of fresh flowers in the United States.

Floriexpo’s commitment to That Flower Feeling, through marketing promotions, event participation, and fundraising opportunities, highlights the immense potential of industry-wide collaboration. This effort underscores the power of collective action to promote the value of flowers as a vital part of self-care and emotional well-being.

We are excited to join forces with Floriexpo and look forward to creating meaningful impacts together. We hope this collaboration inspires further efforts to strengthen the floral industry and expand its reach to consumers nationwide” said Executive Director Vanessa Leite

In 2025, Floriexpo will return to the Broward County Convention Center in Ft. Lauderdale, FL from June 4-6th.  A live floor map, online registration and call for papers are all live at www.floriexpo.com

“The results of last year’s Floriexpo surpassed all of our expectations, to see the excitement for the event reflected in such a positive way by both our attendees and exhibitors is just amazing” said Bob Callahan, CEO, Floriexpo. “We truly took into account the feedback and direction of our incredibly valuable Advisory Board, many of whom collectively and individually support That Flower Feeling.” The partnership is a great fit for our event and partners. said Callahan.

Online donations to support That Flower Feeling and its mission are encouraged at www.thatflowerfeeling.org  

In 2024 Floriexpo experienced significant growth in both attendance and exhibits with an increase of over 30% year over year.  The 2025 event is on pace to sell out with limited space available on the show floor, parties interested in exhibiting are encouraged to contact Christine Salmon, VP, Sales at csalmon@floriexpo.com

For media inquiries, event information or information on the Floriexpo Key Buyer Program please contact Lauren St. Clair, lstclair@floriexpo.com

About That Flower Feeling

In less than two years, we have created an effective national, large-scale campaign, with the intention of moving the needle on floral consumption by exposing tens of millions of consumers to a polished, effective campaign designed to influence them to include flowers in their daily/weekly routines.

The campaign, Self Care Made Easy has quickly become a unique and valuable asset to the Floral sector.

About Floriexpo

Floriexpo is North America’s only business to business event exclusively for the floral industry.

Floriexpo unites floral category vendors with mass market floral buyers from supermarkets, chain stores, wholesale florist distributors, online retailers and more. Spanning from fresh cut flowers and greens to potted plants, containers, plush, technology, balloons, care and handling, design, and everything in between. Featuring  a carefully curated mix of special events, professional development and dealmaking,  Floriexpo is the boutique floral event designed for floral professionals. 

About Elevate Events + Media

EE +M is the owner of Floriexpo and a B2B event company dedicated to the production and management of unforgettable trade event experiences and powerful marketing solutions.

With over 50 years of collective experience working on some of the most prestigious trade events in the country, our sole mission is delivering powerful connections that will elevate your business. From producing TSNN Fastest 50 and Gold 100 winning events to the development and execution of highly exclusive confex experiences, our team has done it all.