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June 7-9, 2022 | Miami Beach Convention Center   Learn More  

Free Webinar: Breaking Through the Color “Norms” for Spring

The International Floriculture Expo Presents

Breaking Through the Color “Norms” for Spring, a Floral Connect Free On-Demand Webinar

This session features:

  • Learn What’s REALLY HOT…and what’s REALLY NOT!
  • How to convert new color palettes into 2021 revenue growth
  • How to create compelling color combinations that attract the modern consumer.
  • How to translate the 2021 color forecast into choices for sleeves, hard goods and displays
  • Lot’s of examples to feed your inspiration!


Featured Speakers:

Martine van Velden is a Dutch born designer who grew up on a flower farm in Holland. She studied design and during her crazy years as a student, decided to take her talents to flower shops in London and Tel Aviv-learning tricks from the best florists. After a few years she landed a job in the US and became a trainer and designer in a flower shop in Dallas bringing her European knowledge to America. For the past 20 years she has been working in the floral mass market and travels to South America to train and teach innovative design techniques.

Mark Frank is a multi-skilled floral designer from Holland, but travels all over the world. He creates floral presentations for exhibitions, develops bouquet designs for major suppliers and designs webinar presentations for Flower Circus. He also develops décor for tv commercials and events, including April’s World Cup Horse Jumping and Dressage in Sweden.

Download the On-Demand Webinar

Pieter Landman lives in currently works primarily with Sande Flowers in Ecuador, as the CCO and “Creative Brain” of the Company. He has also collaborated for 15+ years with several breeding companies including Ball Horticultural. As a trendwatcher, he gives advice to different industries such as floral, fashion, interior design and perfume. As consultant in the mass-market world, he consults with companies in the USA, Europe and Asia. When not living in planes, trains and automobiles….. Pieter lives in Breezand the Netherlands in the middle of the tulip fields.



Cindy Hanauer is the 4th generation of her family in the floral industry and has achieved 40+ successful years encompassing every retail channel of the business: traditional florist, mass market and e-commerce. Cindy has held executive positions with the largest retailers in the world such as Kroger, Winn-Dixie and 1-800-Flowers, successfully managing both the back-end supply chain for 25+ distribution centers and the customer-facing merchandising and operations teams for 2,500+ retail locations. Her core competencies include business strategies, team reorganizations, disruptive technology launches, operational training, innovative supply chain integrations, e-commerce development and award-winning bottom-line results.

In 2014, Cindy launched Grand Central Floral, a B2B education platform to provide knowledge and information to all sectors of the floriculture community. Cindy has gained international recognition as the most experienced influencer and futuristic visionary in the industry with her website, newsletter and social media platforms followed by 10,000+ members, worldwide.

Cindy shares her expertise with the public through television, radio and speaking appearances and writes frequent columns for numerous industry trade magazines. She offers consultation to global investors and analysts, is a trustee for the American Floral Endowment and volunteers on many industry boards and committees.

In her Northeast Florida community, Cindy works with a group of volunteers who help senior citizens age successfully and independently in their own homes. She is also a philanthropic vocalist and performs with three vocal organizations where 100% of the concert proceeds are donated to local organizations who provide free family services, medical support, dreams and comfort to children with terminal or life-threatening illnesses.

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