Board is comprised of top buyers, suppliers and distributors in the floral industry

Portland Maine, 11.6.24 | Floriexpo, North America’s largest B2B Event for the floral industry announced the addition of multiple new members to an already very robust Advisory Board.   

“Our Advisory Board is one of the most critical elements to the success of Floriexpo.”  We are so fortunate to have some of the most creative, passionate and driven leaders in the industry helping us guide this event. They help us ensure the quality and authenticity of every facet of the event from education to messaging and branding and everything in between.” Said Bob Callahan, President and CEO, Floriexpo

The Floriexpo Advisory Board Members include:

• Amber Smith – Floral National Category Director, Albertsons
• Lisa Letch – Floral Sales Manager, Shaw’s / Star Market
• Bradley Gaines – Director of Floral, United Family
• Nadia Pregoni – Buyer, Floral – Stop & Shop
• Antonio Comstock – Floral Category Manager, Schnucks
• Lee Fanning – National Category Manager, Sobey’s
• Kay Hughes – Chief Operating Officer, Florist Distributing, Inc./Hy-Vee
• John Agnew – Global Category Merchant, Whole Foods Market
• Kristina Mangold –   Senior Buyer | Produce & Floral, Target
• Lauree Lincoln, Business Development Manager, Sunshine Bouquet
• Joep Pasternostre – CEO, Founder, Bloomaker USA Inc
• Andrew Fordyce – Project Management, Passion Growers
• Kim Boin- Key Account Executive, Galleria Farms
• Joseph Farrell -President, BloomQuest, LLC
• Pieter Landman – President, Blooming Vision
• Maria Fernandes – Retired National Category Manager – Floral & Garden Centre, Sobey’s
• Jennie Garbarek – Sales Director, Tessa Corp.
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“The results of this year’s Floriexpo surpassed all of our expectations, to see the excitement for the event reflected in such a positive way by both our attendees and exhibitors is just amazing” said Bob Callahan, CEO + Partner of Floriexpo.  “We truly took into account the feedback and direction of our incredibly valuable Advisory Board which is comprised by stakeholders and tastemakers who are driving floral forward. We attribute much of the success of the 2024 edition of Floriexpo to listening to the people that have their fingers on the pulse of this remarkable industry” said Callahan.

In 2025, Floriexpo will return to the Broward County Convention Center in Ft. Lauderdale, FL from June 4-6^th.   A live floor map will be released in the coming weeks and registration is expected to go live in December.

For media inquiries or event information please contact Lauren St. Clair, 207.232.3236, lstclair@floriexpo.com

About Floriexpo

Floriexpo is North America’s only business to business event exclusively for the floral industry.

Floriexpo unites floral category vendors with mass market floral buyers from supermarkets, chain stores, wholesale florist distributors, online retailers and more.  Spanning from fresh cut flowers and greens to potted plants, containers, plush, technology, balloons, care and handling, design, and everything in between.  Featuring  a carefully curated mix of special events, professional development and dealmaking,  Floriexpo is the boutique floral event designed for floral professionals. 

About Elevate Events + Media

a B2B event company dedicated to the production and management of unforgettable trade event experiences and powerful marketing solutions. 

With over 50 years of collective experience working on some of the most prestigious trade events in the country, our sole mission is delivering powerful connections that will elevate your business. From producing TSNN Fastest 50 and Gold 100 winning events to the development and execution of highly exclusive confex experiences, our team has done it all.|