FOR IMMEDIATE RELEASE: 

Floriexpo Launches Exclusive “Plus One” Invitation Program to Empower Sourcing Wholesalers and Their Key Retail Partners

PORTLAND, ME – December 12, 2025 – Floriexpo, the largest B2B floral sourcing expo in North America, today announced the launch of its new “Plus One” Invitation Program. This program is strategically designed for our attending wholesalers (each of which represents hundreds of retail locations)—the vital link in the supply chain who come to Floriexpo specifically to source, select, and purchase product—and allows them to significantly deepen their operational partnerships with their top retail buyers.

The exclusive program enables verified attending wholesalers to extend a personalized invitation to key retail buying partners. This retail “Plus One” gains full Key Buyer status, allowing them to participate in the wholesaler’s sourcing journey and strategy development on the show floor.

“The success of our attending wholesalers hinges on efficient, collaborative sourcing,” said Bob Callahan, President and CEO of Floriexpo. “The Floriexpo ‘Plus One’ Invitation Program is a tool for these purchasing professionals to strengthen the bond with their key retail partners. By inviting their retailers to join them as Key Buyers, they can conduct joint sourcing, streamline purchasing decisions, and align their inventory strategy directly with their client’s needs. This is about transforming the wholesaler-retailer dynamic into a unified procurement team.”

Maximize Your Sourcing Trip: Benefits for Attending Wholesalers

This program provides targeted advantages for the wholesaler focused on inventory procurement:

• Joint Product Selection: Walk the international show floor together to select and lock in products, ensuring your purchases directly meet your retail partner’s consumer demand and seasonal planning.
• Elevated Partnership: By granting your client premium Key Buyer access, you cement your status as a trusted, strategic sourcing partner.
• Exclusive Key Buyer Privileges: Your retail “Plus One” receives specialized access, which may include a complimentary hotel stay, priority registration, and educational sessions like the Floral Bootcamp, enhancing the value you deliver.

How Sourcing Wholesalers Can Nominate a “Plus One”

Participation is limited to verified wholesalers attending Floriexpo to source inventory:

1. Wholesaler Nomination: Verified attending wholesalers can nominate a  retail buyer by submitting their contact information via the form below
2. Confirmation: The retail partner will then receive a personalized invitation and registration link to secure their complimentary Key Buyer badge.

Invest in your most crucial retail relationships and maximize the efficiency of your Floriexpo sourcing trip.

Questions?  Email lstclair@floriexpo.com