June 5- 7, 2024 • Broward County Convention Center • Fort Lauderdale, FL

Lisa Letch

Lisa Letch has worked in the floral industry for over 35 years. Lisa is the Floral Sales Manager at Shaws and Star Market, a grocery chain based in New England. Shaws has 148 stores across five New England states. She worked for a start up chain of retail flower shops for some years before returning […]

Cindy Hanauer

Cindy Hanauer is the 4th generation of her family in the floral industry and has achieved 40+ successful years encompassing every retail channel of the business: traditional florist, mass market and e-commerce. Cindy has held executive positions with the largest retailers in the world such as Kroger, Winn-Dixie and 1-800-Flowers, successfully managing both the back-end supply […]

Derek Woodruff

Derek joined the floral industry at the age of 16 where he began learning floral design in vocational school and working for a local florist. Since then, he as continued to study the trade through institutes such as Michigan State University, the Great Lakes Floral Association (GLFA), and the American Institute of Floral Designers (AIFD). […]

Rakesh Shalia

Rakesh Shalia is the Vice President of Marketing, Communications and Customer Experience for the Latin America and Caribbean Division at FedEx Express based in Miami, USA. In this role he is responsible for the planning, managing and execution of all marketing-related functions including Brand, Communication, Pricing, Product Development, Strategic Marketing, Digital Experience. Also, he oversees […]

Luke Kurtz

CEO of Airglades International Airport, LUKE KURTZ, is at the helm of a new perishable cargo airport that is scheduled to open in 2025. The Airglades cargo airport is located in Clewiston, Florida and only 100 miles north of Miami.   Luke will share the ideology of a cargo-only airport, and how it will define the […]

Melinda Knuth

Dr. Knuth’s research priorities are on consumer and market research experience by focusing on the interface between people and plants, helping the horticulture industry understand consumer preferences, perceptions, and motivations. Historically, Dr. Knuth has evaluated trade flows of horticulture products in the United States, assessed the supply chain in the cut flower industry, investigated profit margins […]

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