June 4-6, 2025 • Broward County Convention Center • Fort Lauderdale, FL

Sustainability Initiatives in the Global Floral Industry

— North America's Largest B2B Floral Show —

Floriexpo Presents

Sustainability Initiatives in the Global Floral Industry

Join Cindy Hanauer and FloraLife’s Global Product Manager, Mark Allen as they discuss developing their FloraLife 2025 sustainability initiatives and some key challenges the industry is facing.

What you’ll learn…

• What is sustainability?

• How can I bring sustainability into my business

• What is “greenwashing”?

• Questions, Answers and Idea Exchange


Profile photo of Mark Allen

Mark Allen,
Global Product Manager, FloraLife

Mark Allen currently serves as the Global Product Manager at FloraLife, a division of the Smithers-Oasis Company. Prior to his role as Global Product Manager, Mark held previous positions within the Smithers-Oasis Company as Field Marketing Manager and Manufacturing Group Leader. Mark attended the Business and Economics program at Northumbria University in Newcastle upon Tyne in the UK and has been extensively educated in the field of sustainability.  


Cindy Hanauer






Cindy Hanauer, Founder & CEO, Grand Central Floral

Cindy Hanauer is the 4th generation of her family in the floral industry and has achieved 40+ successful years encompassing every retail channel of the business: traditional florist, mass market and e-commerce. Cindy has held executive positions with the largest retailers in the world such as Kroger, Winn-Dixie and 1-800-Flowers, successfully managing both the back-end supply chain for 25+ distribution centers and the customer-facing merchandising and operations teams for 2,500+ retail locations. Her core competencies include business strategies, team reorganizations, disruptive technology launches, operational training, innovative supply chain integrations, e-commerce development and award-winning bottom-line results.

In 2014, Cindy launched Grand Central Floral, a B2B education platform to provide knowledge and information to all sectors of the floriculture community. Cindy has gained international recognition as the most experienced influencer and futuristic visionary in the industry with her website, newsletter and social media platforms followed by 10,000+ members, worldwide.

Cindy shares her expertise with the public through television, radio and speaking appearances and writes frequent columns for numerous industry trade magazines. She offers consultation to global investors and analysts, is a trustee for the American Floral Endowment and volunteers on many industry boards and committees.

In her Northeast Florida community, Cindy works with a group of volunteers who help senior citizens age successfully and independently in their own homes. She is also a philanthropic vocalist and performs with three vocal organizations where 100% of the concert proceeds are donated to local organizations who provide free family services, medical support, dreams and comfort to children with terminal or life-threatening illnesses

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