June 5-7, 2024 • Broward County Convention Center • Fort Lauderdale, FL

The World is Changing by Day…Do We Need to Change Our Business Outlook for 2022-2023?

— North America's Largest B2B Floral Show —

Floriexpo Presents

The Cut Free Webinar –
The World is Changing by Day…
Do We Need to Change our Business

Outlook for 2022-2023?

Join Cindy Hanauer and Economist Charlie Hall, Ph.D, the Ellison Chair at Texas A&M University in the first of our 2022 webinar series as they discuss the industry’s 2021 results, Valentine 2022 and a preliminary look into 2023. 

Charlie and Cindy also discuss Charlie’s most recent research and the continued marketing and financial drivers that will lead us into optimal performance as the industry maneuvers through these most volatile times.  



Economist Charlie Hall, Ph.D, the Ellison Chair at Texas A&M University

Charlie Hall spent 13 years on the faculty at Texas A&M University before joining the faculty at the University of Tennessee in 2002. In August 2007, Dr. Hall returned to Texas A&M University as Professor and Ellison Chair in International Floriculture. 

His core expertise is in the production and marketing of Green Industry crops, and Charlie is nationally recognized, with major research and teaching in areas such as strategic management, market situation/outlook, cost accounting, and financial analysis for Green Industry firms.  Charlie has devoted his time to many organizations in the floriculture industry and continues to be the industry’s “go-to” for better understanding of past and present economic insights that can bring optimal successes to retailers and growers, alike.  


Cindy Hanauer






Cindy Hanauer, Founder & CEO, Grand Central Floral

Cindy Hanauer is the 4th generation of her family in the floral industry and has achieved 40+ successful years encompassing every retail channel of the business: traditional florist, mass market and e-commerce. Cindy has held executive positions with the largest retailers in the world such as Kroger, Winn-Dixie and 1-800-Flowers, successfully managing both the back-end supply chain for 25+ distribution centers and the customer-facing merchandising and operations teams for 2,500+ retail locations. Her core competencies include business strategies, team reorganizations, disruptive technology launches, operational training, innovative supply chain integrations, e-commerce development and award-winning bottom-line results.

In 2014, Cindy launched Grand Central Floral, a B2B education platform to provide knowledge and information to all sectors of the floriculture community. Cindy has gained international recognition as the most experienced influencer and futuristic visionary in the industry with her website, newsletter and social media platforms followed by 10,000+ members, worldwide.

Cindy shares her expertise with the public through television, radio and speaking appearances and writes frequent columns for numerous industry trade magazines. She offers consultation to global investors and analysts, is a trustee for the American Floral Endowment and volunteers on many industry boards and committees.

In her Northeast Florida community, Cindy works with a group of volunteers who help senior citizens age successfully and independently in their own homes. She is also a philanthropic vocalist and performs with three vocal organizations where 100% of the concert proceeds are donated to local organizations who provide free family services, medical support, dreams and comfort to children with terminal or life-threatening illnesses

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