How a Strong Social Media Presence Can Boost Your Supermarket Floral Department Sales
How a Strong Social Media Presence Can Boost Your Supermarket Floral Department Sales How a Strong Social Media Presence Can Boost Your Supermarket Floral Department Sales In today’s competitive retail environment, supermarket floral departments can no longer rely solely on foot traffic and in-store displays to drive sales. Shoppers are making buying decisions long before […]
Introducing the Seed to Stem Pavilion: A New Era for Floral Breeding Innovation at Floriexpo 2026
Introducing the Seed to Stem Pavilion: A New Era for Floral Breeding Innovation at Floriexpo 2026 FOR IMMEDIATE RELEASE FT LAUDERDALE, FL – August 6th, 2025 – Floriexpo, North America’s premier business-to-business floral event, today announced the launch of Seed to Stem, an exclusive pavilion dedicated to the future of floriculture. This new initiative, debuting at […]
Floriexpo Blooms with Record Momentum Following Highly Successful 2025 Event
Floriexpo Blooms with Record Momentum Following Highly Successful 2025 Event FOR IMMEDIATE RELEASE FORT LAUDERDALE, FL – July 31st, 2025 – Floriexpo, North America’s premier B2B event for the floral industry, today announced significant growth and burgeoning momentum following its highly successful 2025 show, held June 4-6 at the Broward County Convention Center in Fort […]
Micro-Holidays: Your Year-Round Floral Opportunity
Floral Occasions: Unlocking Opportunities Floral Occasions: Your Year-Round Growth Strategy Leveraging both major holidays and micro-moments for consistent floral sales. Understanding Micro-Holidays Beyond major seasonal events, micro-holidays are smaller, often less traditional occasions that provide consistent opportunities for floral purchases. They reflect a growing consumer trend towards everyday gifting and self-care. 🤝 National Friendship Day […]
Understanding the Floral Consumer
Floriexpo | Industry Insights 2025 The Future of Floral is Blooming An Interactive Analysis of Consumer Shifts and Market Opportunities Understanding the Modern Floral Consumer The floral market is moving beyond major holidays. A new wave of consumers is purchasing flowers for everyday enjoyment, self-care, and personal expression, creating a consistent, year-round demand driven by […]
Drones and AI Taking the Guesswork Out of Flower Farming
Drones and AI Taking the Guesswork Out of Flower Farming Article from Thursd The flower industry is quite unpredictable. It is a high-stakes trade. A combination of factors like climate change-induced erratic weather patterns, pest and disease challenges, regulations, supply chain disruptions, and shifting consumer demands more often threaten profitability. Kenya, where the biggest portion […]
Floriexpo Honors AFIA’s Impact After Record Breaking 2025 Event
Floriexpo Honors AFIA’s Impact After Record Breaking 2025 Event FORT LAUDERDALE, FL – July 11, 2025 – Floriexpo, North America’s premier business-to-business event for the floral industry, is proud to announce a financial contribution to the Association of Floral Importers of America (AFIA). This give-back directly reflects the exceptional participation, robust engagement, and invaluable contributions of AFIA […]
Supermarkets Step Up to Aid Texas Flood Victims
Supermarkets Step Up to Aid Texas Flood Victims As devastating floods continue to impact communities across Central and South Texas, major supermarket chains are deploying resources, providing essential supplies and mobilizing financial support to assist victims and first responders. The widespread flooding, which has claimed more than 100 lives, has prompted a rapid response from […]
What’s driving your floral sales?
Food for thought, what’s growing your floral sales? So many factors impact the floral industry but here are just a few we’ve found to be very much in play right now. Have more? Let’s here about them! Growing “Personal & Self-Gifting” Trend: In 2024, “personal & self-gifting” accounted for the largest market share (over 58%) […]