Floriexpo Announces Strategic Partnership with American Grown Flowers to Enhance Global Marketplace Diversity for 2026
Floriexpo Announces Strategic Partnership with American Grown Flowers to Enhance Global Marketplace Diversity for 2026 FOR IMMEDIATE RELEASE Press Contact: Lauren St. Clair, V.P. Marketing, 207.232.3236, lstclair@floriexpo.com FT. LAUDERDALE, FL – Floriexpo, the largest B2B floral event in North America, is proud to announce a strategic partnership with American Grown Flowers to debut a dedicated […]
From Inspiration to Execution: Maximizing the Lead-Up to Valentine’s Day 2026
Winning the Saturday Valentine’s Rush As we cross into January, the floral industry undergoes a rapid shift. We move from a season of reflection into one of high-velocity execution. For supermarket floral buyers, the countdown to Valentine’s Day is no longer just a date on a calendar—it’s a ticking clock. Today marks 37 days out. To […]
A Message from Floriexpo CEO Bob Callahan: Growing Together
Rooted in Growth: A 2026 Vision for the Floral Industry To our Valued Floriexpo Community, As we step into 2026, I’ve been reflecting on the incredible strength of the floral industry. Like the products we move, our community is constantly evolving, adapting, and finding new ways to thrive even in challenging climates. Looking back at […]
Beyond the Bloom: A Conversation with Lisa Letch, Shaw’s Supermarkets
Beyond the Bloom: A Conversation with Lisa Letch of Shaw’s Supermarkets Welcome to Beyond the Bloom, a Floriexpo interview series that highlights the innovators and visionaries who are redefining the floral industry. In this series, we go behind the scenes with the individuals and companies that are pushing boundaries, championing sustainability, and elevating the customer […]
Floriexpo Launches Exclusive “Plus One” Invitation Program to Empower Sourcing Wholesalers and Their Key Retail Partners
Floriexpo Focuses on Sourcing Collaboration FOR IMMEDIATE RELEASE: Floriexpo Launches Exclusive “Plus One” Invitation Program to Empower Sourcing Wholesalers and Their Key Retail Partners PORTLAND, ME – December 12, 2025 – Floriexpo, the largest B2B floral sourcing expo in North America, today announced the launch of its new “Plus One” Invitation Program. This program is strategically designed for our attending wholesalers […]
Floral Department Strategy: The Strategic Partnership Between Potted Plants and Fresh Cuts
Floral Department Strategy: The Strategic Partnership Between Potted Plants and Fresh Cuts Our focus this year at Floriexpo is to offer a diverse range of potted plant innovators and growers, giving you a chance to physically see the quality and source the high-margin, low-shrink inventory needed to execute the “Potted Plant Stabilizer” strategy that you’ll […]
Floriexpo Strengthens Retail Focus with Appointment of Floral Marketer of the Year, Kevin Prill, Manager of Floral at The GIANT Company, to Advisory Board
Floriexpo Strengthens Retail Focus with Appointment of Floral Marketer of the Year, Kevin Prill, Manager of Floral at The GIANT Company, to Advisory Board FOR IMMEDIATE RELEASE Media Contact – Lauren St. Clair, lstclair@floriexpo.com, 207.232.3236 Floriexpo Strengthens Retail Focus with Appointment of Floral Marketer of the Year, Kevin Prill, Manager of Floral at The GIANT […]
Floriexpo Announces Strategic Expansion of Advisory Board with Leaders from Metro and PPC Flex
Floriexpo Announces Strategic Expansion of Advisory Board with Leaders from Metro and PPC Flex FOR IMMEDIATE RELEASE Ft. Lauderdale, FL – 10.28.25 – Floriexpo, North America’s largest business-to-business event dedicated exclusively to the floral industry, is proud to announce the appointment of two influential leaders to its esteemed Advisory Board: Benita Krampelj, Head of Floral Category Management […]
The Floral Revolution: How Social Media Is Reshaping the Mass Market
How Social Media Is Reshaping the Mass Market The mass market floral industry, long a bastion of seasonal predictability and efficient logistics, is now at a crossroads. Tectonic shifts in consumer behavior, digital trends, and global economics are forcing growers, wholesalers, and merchandisers to rethink everything. This isn’t just about selling flowers; it’s about mastering […]