Capturing the Grandparents Day Windfall
Capturing the Grandparents Day Windfall Every supermarket floral buyer knows how to handle the heavy hitters. Valentine’s Day and Mother’s Day are hardcoded into our DNA. We know when to place the orders, we know the color palettes, and we know exactly how intense the foot traffic will be. But relying solely on a few […]
Expand Your Sourcing Radar: Hidden Gems from the Show Floor
ICYMI: 5 Specialized Exhibitors to Upgrade Your Floral and Garden Sourcing Radar ICYMI: 5 Specialized Exhibitors to Upgrade Your Floral and Garden Sourcing Radar With our show floor expanding by 20% this year, the Broward County Convention Center was absolutely buzzing. But as any high-volume buyer knows, some of the most nimble supply chain solutions, […]
Floriexpo 2026 Sets Record Growth and Redefines the Mass-Market Floral Landscape
Floriexpo 2026 Sets Record Growth and Redefines the Mass-Market Floral Landscape FOR IMMEDIATE RELEASE MEDIA CONTACT- LAUREN ST. CLAIR (207.232.3236, LSTCLAIR@FLORIEXPO.COM) FORT LAUDERDALE, FL — The mass-market floral industry converged on the Broward County Convention Center for Floriexpo 2026, delivering what attendees and organizers are calling an unprecedented, record-breaking year for business, networking, and industry-wide […]
FLORIEXPO 2026 PREPARES FOR UNPRECEDENTED GROWTH WITH 20% INCREASE IN EXHIBITORS AND RECORD-BREAKING BOOTCAMP ATTENDANCE
Floriexpo 2026 Prepares for Unprecedented Growth with 20% Increase in Exhibitors and Record-Breaking Bootcamp Attendance Media Contact: Lauren St. Clair (lstclair@floriexpo.com) Top Floral Buyers Across North America and Global Exhibitors Set to Convene May 27–29 for the Industry’s Premier Event PORTLAND, ME – May 15, 2026 — Floriexpo, the premier event for the floral industry, […]
The Profit Trifecta: Why Balancing Cut Flowers, Plants, and Hard Goods is the Key to Floral Growth
The Profit Trifecta – The Answer is in the Floorplan In the fast-paced world of mass-market floral, the question isn’t just about what looks best on the shelf—it’s about what moves the needle for the bottom line. As we look at the floorplan for Floriexpo 2026, it’s clear that the industry is no longer operating […]
Beyond the Bloom: A Conversation with Kevin Prill, The Giant Company
Beyond the Bloom: A Conversation with Kevin Prill Welcome to Beyond the Bloom, a Floriexpo interview series that highlights the innovators and visionaries who are redefining the floral industry. In this series, we go behind the scenes with the individuals and companies that are pushing boundaries, championing sustainability, and elevating the customer experience. In the […]
Floriexpo and the Floral Marketing Fund Announce Strategic Partnership to Advance Floral Industry Innovation and Research
Floriexpo and the Floral Marketing Fund Announce Strategic Partnership to Advance Floral Industry Innovation and Research FOR IMMEDIATE RELEASE Ft. Lauderdale, FL – Floriexpo, the largest B2B floral show in North America, and the Floral Marketing Fund (FMF), a leading organization for floral industry consumer research and marketing efforts, are proud to announce a formal […]
Floriexpo Announces Strategic Partnership with American Grown Flowers to Enhance Global Marketplace Diversity for 2026
Floriexpo Announces Strategic Partnership with American Grown Flowers to Enhance Global Marketplace Diversity for 2026 FOR IMMEDIATE RELEASE Press Contact: Lauren St. Clair, V.P. Marketing, 207.232.3236, lstclair@floriexpo.com FT. LAUDERDALE, FL – Floriexpo, the largest B2B floral event in North America, is proud to announce a strategic partnership with American Grown Flowers to debut a dedicated […]
From Inspiration to Execution: Maximizing the Lead-Up to Valentine’s Day 2026
Winning the Saturday Valentine’s Rush As we cross into January, the floral industry undergoes a rapid shift. We move from a season of reflection into one of high-velocity execution. For supermarket floral buyers, the countdown to Valentine’s Day is no longer just a date on a calendar—it’s a ticking clock. Today marks 37 days out. To […]