Strategic Alignment: Why the 2027 Floriexpo Floor Plan is Built for the Modern Supermarket Buyer
Strategic Alignment: Why the 2027 Floriexpo Floor Plan is Built for the Modern Supermarket Buyer As mass-market floral retail evolves, the demands placed on supermarket floral category managers, directors, and buyers have fundamentally shifted. Today’s volume buyers aren’t just sourcing fresh cut stems—they are managing complex supply chains, hunting for innovative hardgoods, securing shelf-ready packaging, […]
Floriexpo 2026 Post-Show Surveys Reinforce Record-Breaking Event Growth and Exceptional Industry Satisfaction
Floriexpo 2026 Sets Record Growth and Redefines the Mass-Market Floral Landscape FOR IMMEDIATE RELEASE Media Contact: Lauren St. Clair (lstclair@floriexpo.com) FORT LAUDERDALE, Fla., July 8, 2026 — Floriexpo today announced the results of its 2026 post-event exhibitor and key buyer surveys, confirming that the show’s record-breaking growth translated into an outstanding experience for both exhibitors […]
Capturing the Grandparents Day Windfall
Grandparents Day Blueprint: Capturing a Share of the 70 Million Grandparents Market Every supermarket floral buyer knows how to handle the heavy hitters. Valentine’s Day and Mother’s Day are hardcoded into our DNA. We know when to place the orders, we know the color palettes, and we know exactly how intense the foot traffic will […]
Expand Your Sourcing Radar: Hidden Gems from the Show Floor
ICYMI: 5 Specialized Exhibitors to Upgrade Your Floral and Garden Sourcing Radar ICYMI: 5 Specialized Exhibitors to Upgrade Your Floral and Garden Sourcing Radar With our show floor expanding by 20% this year, the Broward County Convention Center was absolutely buzzing. But as any high-volume buyer knows, some of the most nimble supply chain solutions, […]
Floriexpo 2026 Sets Record Growth and Redefines the Mass-Market Floral Landscape
Floriexpo 2026 Sets Record Growth and Redefines the Mass-Market Floral Landscape FOR IMMEDIATE RELEASE MEDIA CONTACT- LAUREN ST. CLAIR (207.232.3236, LSTCLAIR@FLORIEXPO.COM) FORT LAUDERDALE, FL — The mass-market floral industry converged on the Broward County Convention Center for Floriexpo 2026, delivering what attendees and organizers are calling an unprecedented, record-breaking year for business, networking, and industry-wide […]
FLORIEXPO 2026 PREPARES FOR UNPRECEDENTED GROWTH WITH 20% INCREASE IN EXHIBITORS AND RECORD-BREAKING BOOTCAMP ATTENDANCE
Floriexpo 2026 Prepares for Unprecedented Growth with 20% Increase in Exhibitors and Record-Breaking Bootcamp Attendance Media Contact: Lauren St. Clair (lstclair@floriexpo.com) Top Floral Buyers Across North America and Global Exhibitors Set to Convene May 27–29 for the Industry’s Premier Event PORTLAND, ME – May 15, 2026 — Floriexpo, the premier event for the floral industry, […]
The Profit Trifecta: Why Balancing Cut Flowers, Plants, and Hard Goods is the Key to Floral Growth
The Profit Trifecta – The Answer is in the Floorplan In the fast-paced world of mass-market floral, the question isn’t just about what looks best on the shelf—it’s about what moves the needle for the bottom line. As we look at the floorplan for Floriexpo 2026, it’s clear that the industry is no longer operating […]
Beyond the Bloom: A Conversation with Kevin Prill, The Giant Company
Beyond the Bloom: A Conversation with Kevin Prill Welcome to Beyond the Bloom, a Floriexpo interview series that highlights the innovators and visionaries who are redefining the floral industry. In this series, we go behind the scenes with the individuals and companies that are pushing boundaries, championing sustainability, and elevating the customer experience. In the […]
Floriexpo and the Floral Marketing Fund Announce Strategic Partnership to Advance Floral Industry Innovation and Research
Floriexpo and the Floral Marketing Fund Announce Strategic Partnership to Advance Floral Industry Innovation and Research FOR IMMEDIATE RELEASE Ft. Lauderdale, FL – Floriexpo, the largest B2B floral show in North America, and the Floral Marketing Fund (FMF), a leading organization for floral industry consumer research and marketing efforts, are proud to announce a formal […]