What’s new this year at Floriexpo
Welcome to Floriexpo – where innovation, education, and growth converge to create an unparalleled experience! This year, we are thrilled to introduce a series of exciting additions that promise to elevate your Floriexpo journey. Floral Bootcamp – Eight 30-minute micro sessions led by seasoned experts, and a lunchtime keynote, exploring a wide spectrum of topics […]
Top 5 Reasons to Attend Floriexpo
Floriexpo, North America’s largest B2B event exclusively for floral, will take place this year June 5th – 7th, the floral event of the year will unite floral category vendors with mass market floral buyers from supermarkets, chain stores, wholesale florist distributors, online retailers and more. Our team commits countless hours and resources to make this […]
Introducing – Floral Bootcamp!
Join us for a dynamic Floral Bootcamp featuring a full day of quick-hit micro sessions led by industry experts. These sessions are meticulously crafted to deliver an educational punch, ensuring that attendees stay engaged and excited throughout. Say goodbye to the traditional all-day convention setup – in sunny Florida, who wants to just sit and […]
Keeping Your Cool
10 Essential Techniques for Handling Difficult Customers Author: Cindy Hanauer Handling difficult customers can be challenging yet essential for maintaining a positive reputation and ensuring customer satisfaction in the floral business. Whether it’s a complaint about wilted flowers, dissatisfaction with an arrangement, or unrealistic expectations, addressing these situations with professionalism and empathy is key. Here’s […]
Blooming Profits Await You in 2024
The Art of Strategic Pricing in the Floriculture Industry Author: Cindy Hanauer Pricing products correctly is a critical aspect of any business strategy. It directly impacts profitability, market positioning, and customer perception. Finding the optimal price point requires a comprehensive understanding of various factors, including costs, competition, target market dynamics, and value perception. Here’s a […]
A Flourishing Future in the Floriculture Industry
10 Proven Ways That Artificial Intelligence Will Have a Blossoming Impact Author: Cindy Hanauer Artificial Intelligence (AI) refers to the development of computer systems that can perform tasks that typically require human intelligence. These tasks include learning, problem-solving, language understanding, and perception. AI can be categorized into narrow or weak AI, which is designed for […]
The Psychology of Color in 2024 – Using Color to Drive Consumer Demand
Author: Cindy Hanauer Color is a powerful tool for product packaging and marketing and can affect the way consumers purchase items. Studies have shown that color has a huge impact on an individual’s mood and emotions and can even influence their buying decisions. For example, researchers have found that people tend to associate certain colors […]
Residual Changes to the Workplace After the Pandemic – Psychological, Emotional and Management Challenges
Author: Cindy Hanauer The COVID-19 pandemic has had a dramatic and residual effect on the workplace, resulting in vast changes to the way in which people work. While some of these changes have been positive, some have caused a great deal of disruption, creating both positive and negative effects. One of the major changes that […]
The New Year’s Coming- It’s Time to Scrap the Comfort Zone!
Author: Cindy Hanauer How is your business going to be defined in the New Year? I think it’s safe to say that retail has never undergone such a dramatic change as it has in the past few years. And throughout these past years, we’ve also unveiled more information about what’s truly important to the consumer: rich experiences, […]