The 2017 Iron Designer Competitors
The International Floriculture Expo announces the 10 floral artists and designers who will compete to become the 2017 Iron Designer Champion. Click here to learn more
Sustainability Initiatives at IFE
Improving sustainability is a global responsibility. IFE and our co-location partners are proud to contribute to bettering the environment and quality of life. Random Acts of Flowers collects remaining flowers from exhibitors and distributes them to hospitals and rehabilitation centers. Chicago Restore gathers pallets of potted plants and hard goods left over from the convention […]
IFE Launches Social Media Awareness Campaign to Promote Benefits of Flowers
#happyhealthyflowers IFE aims to increase awareness of the benefits of giving and receiving flowers and will donate flowers to hospitals around the country Portland, ME (March 22, 2017) – The International Floriculture Expo is launching an online social media campaign called Happy Healthy Flowers (#happyhealthyflowers) to promote studies that show the health benefits of giving […]
Ahalogy Floral Content Trends
The importance of understanding how and when certain floral items are trending is critical in planning and creating content that appeals to the current needs and wants of its target audience. In 2016, Ahalogy conducted research on Pinterest content trends to determine which categories and sub-categories were most relevant to consumers. The data collected […]
IFE Remembers Bobbi Ecker-Blatchford
IFE remembers the extraordinary life of Bobbi Ecker-Blatchford, AAF, AIFD, PFCI, and mourns with the floral industry over the loss of an icon. Bobbi was honored at the first-ever flower naming ceremony at IFE on June 24, 2010, in a ceremony attended by hundreds of her industry colleagues. Michael Schrader of Schnuck Markets had the […]
Floral Merchandising in Top UK Retailers
Consumers in the UK purchase more flowers per household than US consumers. Ever wonder what floral merchandising looks like across the pond? Download the PDFs below to view over 100 images from Tesco, Marks & Spencer, Sainsbury’s and more to learn how the top supermarkets in the UK merchandise floral for spring and take a […]
Iron Designer Competition Celebrates Adam Havrilla as Champion
International Floriculture Expo celebrates Adam Havrilla of Chicago’s Artistic Blooms as the 2016 Iron Designer Champion Chicago, IL (July 14, 2016) – The International Floriculture Expo wrapped up last month at McCormick Place and brought more than 5,000 floral and produce industry professionals from around the globe to the Chicago area. The most anticipated event […]
BloomQuest LLC: Growing the World’s finest flowers
March 29, 2016, New Jersey – BloomQuest USA, LLC, is a farm direct family company owned by Joe Farrell. Joe is pleased to introduce this year his son, Brett Farrell, in social media and business development. Brett has been working with Lauren, Joe’s wife, in vendor shows and marketing ideas. They also work in sales development. […]
Komet Sales Introduction
Friday April 1 – Komet Sales is a software as a service platform that has been developed from the ground up exclusively for the floral industry. The platform provides all of the necessary tools that allow flower growers, importers and wholesalers to efficiently manage their operations. Its team of 40+ individuals are constantly improving the […]