Floriexpo Flower Naming Winner 2024: The Hermosa Rosa Maria Honors Maria Fernandes
Flower naming ceremonies are a revered European tradition that have celebrated noble people for centuries by naming flowers after them. Since Floriexpo brought the ceremony stateside, the event has honored 14 industry leaders who have made significant impacts upon the floral community and have demonstrated a passion for their roles that sometimes go unnoticed. The […]
Floriexpo Spotlight: The Bloomaker ensures growth no matter what
Bloomaker offers a variety of plants and containers for all types of budgets and tastes, all of which require little attention and upkeep. Their selection of hydroponically grown flowers include the Giant Amaryllis bulbs, Tulip bulbs, Daffodil bulbs, and more. At Floriexpo 2024, the team showcased The Bloomaker, their patent pending design that consists of […]
Floriexpo Spotlight: Monument Wraps makes sustainability a reality for the floral industry
Monument Wraps was founded to provide its clients with environmentally conscious products that maintain the same quality they’ve come to expect from more traditional options. Their history with innovation in specialty paper solutions has allowed them to develop a product that could make sustainability a reality for the floral industry in a whole new way. […]
Floral Innovation Takes Center Stage at Floriexpo’s First-ever Featured Product Competition
The first-ever featured Product Competition at Floriexpo highlighted a total of twenty-three products in one of three essential floral categories: Fresh Cut & Potted, Gifts and Hardgoods & Packaging. In voting for the winners in each category, participants were asked to consider the following elements: Competitors were unveiled at the Golden Hour welcome party and […]
Floriexpo Spotlight: Burq Showcases the Power of Aggregation to Provide On-Demand Floral Delivery
Burq is a leading delivery management platform that helps florists across the U.S. deliver more with less. Delivery is crucial for any floral business, but it can be complicated to set up, costly to maintain, and inefficient to manage. That’s why Burq created a platform that provides a delivery experience that floral professionals can own […]
Floriexpo Spotlight: Farm Fresh Flower’s European bouquets win over younger buyers
Farm Fresh Flowers has been selling roses and other fresh cut products to the U.S. wholesalers for more than 15 years, but is now also selling to the mass market. Their fresh flowers are grown on a sprawling farm that Farm Fresh Flowers owns in Colombia, enabling the team to support quality from cultivation to […]
AI arrives in the floral industry with DAISY from Bayview Flowers
You’ve seen the headlines about how AI is going to change everything from healthcare to education to transportation, altering expectations across countless industries. Some have questioned what those changes will look like in floral, but we have an answer to that with the announcement of DAISY, a new AI powered plant care assistant from Bayview […]
Floral Bootcamp was where the magic happened!
Designed to enable brand new connections for floral professionals. Kicked off by Floriexpo’s Event Director, Lauren Streeter, the program began with a Designing in 2024 presentation with Derek Woodruff from Floral Underground, as he detailed what is inspiring 2024 designs and where to begin when you set out on a new design. Questions that then […]
Finding Success at Floriexpo and Beyond
Floriexpo exhibitors often have questions about what it means for them to make the most of their experience at the event. What does it mean to address pre-show logistics? What is the importance of networking events? What buyers do want to hear from them to do business? These questions and more were addressed as part […]