Floriexpo Buyers Corner: What do Buyers Want Suppliers to Know?
Floriexpo brings together mass-market floral buyers to explore their options with everything from fresh cut flowers to potted plants to containers and more. These buyers have a variety of needs as they look to move their departments forward, many of which were discussed during an Exhibitor Workshop which brought together buyers from across the country. […]
Insights from the Floriexpo Education Program
Designed to serve as a mix of education, trend spotting and market knowledge to define floral strategies, the Floriexpo Education Program featured numerous experts that presented and discussed the most pressing issues in the industry. Derek Woodruff kicked off the program with an exploration of the Floral Marketing Fund (FMF) study that laid out the […]
Building up to Floriexpo 2022
The sights and smells of fresh-cut flowers are filling up the Miami Beach Convention Center, which is where Floriexpo 2022 will take place from June 7th through June 9th. Those fresh-cut flowers dominate the exhibit floor, but others that are showcasing everything from potted plants to containers to care and handling products fill out the […]
4 Things to Know About Getting Your Floral Products into the Grocery Store
Designed to address the needs of floral professionals in all facets of the industry, Floriexpo attracts floral buyers from some of the top grocery and supermarket chains in the United States. These high-volume buyers come to the event to find new products and innovations that will appeal to a wide range of customers in various […]