June 4-6, 2025 • Broward County Convention Center • Fort Lauderdale, FL

2018 Flower Naming Ceremony Honors Bradley Gaines

— North America's Largest B2B Floral Show —

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Professionals in the floral community gathered on Monday, June 25th for the 9th Annual Flower Naming Ceremony to honor Bradley Gaines of United Supermarkets for his 20+ years of service to the industry.

This new flower revealed by Ball is a yellow petaled flower with a golden center and is awarded the name and trade designation, “Bradley.” For this surprise award, Bradley’s team worked with event management to bring in Bradley’s daughter and mother for the ceremony – there wasn’t a dry eye in the house!

Flower naming events are a venerated tradition in Europe and the International Floriculture Expo felt privileged to bring this tradition stateside at the 9th Annual Flower Naming Ceremony! The ceremony honors floral industry pioneers who have made a significant impact over the course of their career. Honorees are chosen by a panel of floral industry leaders each year.

Past recipients include:

2017    John Simko, Sunshine Bouquet Company
2016    Jim Daly, Smithers Oasis
2015    Maxine Burton, burton + BURTON
2014    Kathy Hession, Roundy’s Supermarkets
2013    Anna Ball, Ball SB
2012    Cindy Hanauer, Grand Central Floral
2011    Stan Pohmer, Pohmer Consulting Group
2010    Bobbi Ecker-Blatchford, The Flora Pros

Congratulations, Bradely, for your contributions to the industry!

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