June 5-7, 2024 • Broward County Convention Center • Fort Lauderdale, FL

Hy-Vee Wins 2018 Merchandising Award

— North America's Largest B2B Floral Show —

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Valentine’s Display takes Grand Prize

Super Floral and Syndicate Sales hosted this year’s Merchandising Award of Excellence at the Toast to the Industry reception which takes place at the end of Education Day.  Syndicate Sales presented a six minute video introducing the three finalists and the vision for each display. The Grand Prize went to Cindy Fitzgerald and Michelle Beeson of Hy-Vee Store #2 in Omaha, Nebraska for their theme “Valentine’s Day: Our Love is Written in the Stars” and they were presented with a vizzii vase from Syndicate Sales who will help them do a free vase giveaway in their stores for their customers.  Stay tuned to see the full video recap!


Theme: Valentine’s Day: “Our Love Is Written in the Stars”
Designers: Cindy Fitzgerald, Michelle Beeson
Store: Hy-Vee Omaha #2; Omaha, Neb.


Theme: “Valentine’s Day: Love Is in the Air”
Designers: Krystal Austin, Kristen Young, Suzie Freedman
Store: Safeway; Discovery Bay, Calif.

Theme: Valentine’s Day: “The Strength of Love” (Popeye and Olive Oyl)
Designers: Prea Jones with Griselda, Carissa, Kailey, Blaine and Michael
Store: Stater Bros. Markets 174; Wildomar, Calif.

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