NEWS RELEASE
For Immediate Release, October 3, 2017
Contact: Lora Burns, [email protected], 207-842-5522
International Floriculture Expo Partners with Super Floral for 2018
IFE announces educational content partnership with Super Floral
Portland, Maine (October 4, 2017) – The International Floriculture Expo and Super Floral are excited to announce their partnership for IFE’s “Education Day” taking place June 25, 2018 in Chicago, IL. The teams will collaborate to present a cutting edge educational conference on the latest industry trends and issues.
The International Floriculture Expo is North America’s largest B2B mass market floral retailer trade show. Each year the show delivers a meaningful conference program with top industry presenters from around the world, in addition to two days of an exhibition floor with hundreds of suppliers. “Education Day” on Tuesday, June 25 includes Flash Floral speed networking, several panel sessions and a keynote presentation. The day culminates with the Toast to the Industry Reception featuring the Merchandising Awards of Excellence and Flower Naming Ceremony.
IFE Event Director, Christine Salmon, says, “We have always looked to Super Floral for covering the latest stories in supermarket floral each month. We have valued our relationship with their team for years as supporters and engaged participants of IFE and are beyond thrilled to take that a step further. We’re eager to tap into their expertise this year to take our exceptional education content to the next level.”
Super Floral magazine is a business publication for the supermarket and mass market floral industry reaching more than 12,000 print subscribers monthly. Editorial Director David Coake says, “We are committed to providing information and strategies to help sell more products, enhance business efficiency and increase profits. The partnership with IFE will add another dimension to our ongoing mission to educate and support the industry.”
Together the teams will develop programming to give floral professionals ideas, tips, and industry insights to take back to their business as well as create stronger professional relationships. Topics this year have not yet been announced, but expect to cover the latest trends in the following areas:
- E-commerce
- Sales and merchandising techniques
- Industry trends and consumer statistics
- Marketing strategies
- Customer service
- Personnel issues
- Design
- Care and handling
Registration for the event will open in early 2018.
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International Floriculture Expo
The International Floriculture Expo is North America’s largest business-to-business trade show for the floral industry, uniting mass market retail buyers, florists, suppliers, media, and other industry professionals. The event is co-located with United Fresh FreshTEC, FreshMKT, Smart Food, and Global Cold Chain Expo. Together the event brings more than 5000 floral, produce, and cold chain professionals under one roof. The International Floriculture Expo takes place on June 25-27, 2018 in Chicago, IL and past attendees include procurement managers from top U.S. floral retailers such as 1800Flowers, Ahold, Albertsons, FTD, Meijer, Publix, Target, Whole Foods and Wegmans. The annual event is produced by Diversified Communications, an international media company that produces over 100 events around the globe serving a number of industries. www.floriexpo.com
Super Floral
Super Floral magazine is a business news publication for the supermarket and mass-market floral industry. We are committed to providing information and strategies to help this segment of the industry sell more products, enhance business efficiency and increase profits.
Our team of experienced writers offer expert information on these topics and more:
- sales and merchandising
• industry trends and consumer statistics
• marketing strategies
• supply-chain logistics
• cut-flower and plant care and handling
• and much more
We reach more than 12,000 readers every month, and even more through Facebook, Twitter and our website. At Super Floral, we have the industry covered.
