June 5-7, 2024 • Broward County Convention Center • Fort Lauderdale, FL

How to be Successful with an E-Commerce Business

— North America's Largest B2B Floral Show —

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Speaker Highlight: Liza Roeser

In today’s rapidly evolving marketplace, the integration of e-commerce has become not just a necessity but a crucial importance for businesses aiming to thrive in the digital age. The intersection of traditional brick-and-mortar stores with online platforms has opened a wealth of opportunities, along with it’s fair share of challenges. In this session, led by entrepreneur Liza Roeser, founder of FiftyFlowers & FlowerFix, we’ll delve into how stores have seamlessly integrated with e-commerce. With over 20 years of experience disrupting the flower industry and pioneering the online DIY flower experience, Roeser brings a wealth of insights and expertise to the table.

Liza Roeser

Liza’s journey into entrepreneurship was fueled by her passion for bringing beauty and joy into people’s lives through flowers. Inspired by her experiences working with local business leaders and farmers during her time in the Peace Corps, Roeser founded FiftyFlowers with a mission to revolutionize the flower industry. Her vision was to make stunning, farm-fresh flowers accessible to everyone in a unique and creative way.

The digital world offers a multitude of channels to reach and engage potential customers and in the realm of e-commerce, Roeser’s insights into crafting compelling narratives and building brand presence resonate deeply. With FlowerFix, she ventured into bringing the joy of flowers directly to the customers’ doorsteps, leveraging effective marketing strategies to reach and engage audiences.

Join the conversation at this year’s Floriexpo as we embark on a transformative journey with Roeser as our guide, where we’ll uncover fresh insights spanning marketing tactics, onboarding processes, and development techniques.


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