June 5-7, 2024 • Broward County Convention Center • Fort Lauderdale, FL

Inspiration & Implementation to Engage Retail Customers

— North America's Largest B2B Floral Show —

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Episode 2

Inspiration & Implementation to Engage Retail Customers

An interview with Christine Boland, Leading Dutch Trend Analyst and Design Consultant

Christine Boland understands retail design principles and behavioral psychology that has impacted entire industries, helping professionals in a variety of roles understand what it means to translate that knowledge into action items that define consumer behavior. At this year’s Floriexpo, she is set to specifically explore these topics and how they affect the floral industry during the “Guiding the Future – Trends Shaping Our World and the Floral Industry” keynote address. We caught up with her to explore how she defines what the current zeitgeist, where she looks to for inspiration, what she’s most looking forward to in Ft. Lauderdale and much more.

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