The importance of understanding how and when certain floral items are trending is critical in planning and creating content that appeals to the current needs and wants of its target audience.
In 2016, Ahalogy conducted research on Pinterest content trends to determine which categories and sub-categories were most relevant to consumers. The data collected was analyzed by comparing the top terms in key categories to seasonal trends.
For instance, did you know that the color pink, terrariums and boho floral crowns are most popular in the month of April? Download the PDF below to learn more about trending natural looks and how festival wear is being incorporated into the wedding/floral industry.