Question & Answer with Michael Schrader, Floral Manager of Schnucks Market
Tell us about your history in the floral category: I am a Floral Industry lifer. I have always held a position in wholesale, retail, mass markets. What do you look for in a vendor and in a product? I look for supply partners or vendors who solve problems for us or help us better connect […]
International Floriculture Expo Gets a Colorful Kick Off
Diversified Communications, producer of the International Floriculture Expo, is launching the premiere floral event by filling the streets of their local community with hundreds of colorful flowers. Based in Portland, ME, Diversified partnered up with local florist Fiddleheads Flowers in Cape Elizabeth to share the joy of flowers with Portland commuters on Wednesday, February 10th. […]
Question & Answer with Kevin Prill, Ahold USA Category Manager of Floral
Tell us about your history in the floral category: I am the cut flower category manager for Ahold USA, parent company of retail divisions Stop & Shop New England, Stop & Shop New York Metro, Giant Carlisle and Giant Landover. I am responsible for all aspects of the cut flower category for more than 750 […]
Delaware Valley Floral Group Acquires Two Branch Locations from Cleveland Plant & Flower Company
The Delaware Valley Floral Group, Inc. (DVFG) has acquired the assets of two branch locations from Cleveland Plant & Flower Company (CPF), through an asset purchase agreement completed on December 7, 2015. The branch locations acquired are located in Binghamton, New York, and Syracuse, New York. With corporate headquarters in Parma, Ohio, CPF is one […]
The International Floriculture Expo Strengthens its Position as North America’s Largest B2B Floral Event
The International Floriculture Expo looked to Chicago and a collaboration with the United Fresh Produce Association to expand its foothold in the marketplace while creating the ultimate destination for produce and floral. The educational conference was held June 8 and exhibit hall was open June 9 & 10, 2015. Christine Salmon, Event Manager of the […]
Random Acts of Flowers Re-Purposes Flowers from International Floriculture Expo 2015
Following a very successful edition of the International Floriculture Expo, the producers of the show worked with Random Acts of Flowers to re-purpose the flowers from this year’s show. Random Acts of Flowers turned the leftovers into 1,000 bouquets that were delivered to veterans in hospitals and nursing facilities. About the Random Acts of Kindness […]