Thar’ She Blows! Saving the Whales in Your Floral Shop
Author: Cindy Hanauer Have you seen any whales floating around your floral shop? No…not the half-ton ocean whales! I’m talking about the Las Vegas type of whales – those loyal high-rollers who frequent your establishment and lavishly spend money there. In Las Vegas, the word “whale” is used to describe a gambler who wagers a […]
How to Support Your Community’s Sympathy Business and get Past the “Just Send Something Nice” Response
Author: Cindy Hanauer As they say, “When things get awkward, just start texting on your cell phone. Unfortunately, or fortunately depending on how you look at it, our industry requires us to gently maneuver customers through some of the most delicate ordering situations. Sympathy business, in itself, usually tops the list of the most delicate exchanges […]
Ladies and Gentlemen…..Start Your Engines! The Christmas Race has Begun!
Author: Cindy Hanauer While everyone else is thinking of warm sun, sandy shores, tropical drinks, and a cabana hut, we in the floral industry, are thinking about decking those retail halls for the Christmas holiday with poinsettias, zygo cactus, evergreens, wreaths, hard goods, gift baskets, fresh-cuts, and more! Doesn’t it feel like we’re on a […]
Blooming Careers: From Clerk to Merchant of the Year
Episode 5 Blooming Careers: From Clerk to Merchant of the Year Step into the vibrant world of floral merchandising with our special guest, Jennie Garbarek, Floral Merchandising Manager at SpartanNash. In this captivating episode, Jennie shares her incredible journey, revealing how the floral industry chose her back in 2007 when she responded to a newspaper […]
Merch Magic!
10 Million-Dollar Ways to Master a Store Makeover Without Breaking the Bank by Cindy Hanauer Summer is behind us and the hustle-bustle of the fall season is propelling us into the profitable Fall-Winter holiday season- the springboard of our total-year’s financial success! After the slow-down of summer, we’re pursuing new ideas to remodel and […]
Blooming and Making Bank
5 Things About Emerging Business Trends Your Boss Wants to Know…and YOU Should Too! by Cindy Hanauer There are two types of creativity in our business: Product Creativity and Business Creativity. Admittedly, many hours are spent on product creativity- finding the perfect mix of fresh-cuts, sourcing the optimal assortment of plants, and finding the […]
Blooming into Fall
The Positive PR of the Harvest By Cynthia Hanauer When it comes to gardening, it seems that Spring gets all the positive PR and Fall is known as the “Grim Reaper” of the planting season-the time of year when the beauty of Spring and Summer begins to fade before the white blanket of snow eventually […]
3 Reasons Why You Should Be at Floriexpo
A full year’s worth of trendspotting, networking and buying in just three days? SOLD. Floriexpo is North America’s only business to business event exclusively for the floral industry which means we built this event just for you. The right exhibitors, the right education, and the right networking all in the heart of beautiful Ft. Lauderdale. […]
Showcasing Mental Fitness
Episode 4 Showcasing Mental Fitness An Interview with Karen Gifford, Key Buyer Keynote, Board-Certified Coach and Mentor With 36 years of experience helping her clients grow and transition, Karen Gifford fully understands the concept of mental fitness and how impactful it can be for not only your career, but your personal life as well. All […]