Beyond the Bloom: A Conversation with Lisa Letch, Shaw’s Supermarkets
Beyond the Bloom: A Conversation with Lisa Letch of Shaw’s Supermarkets Welcome to Beyond the Bloom, a Floriexpo interview series that highlights the innovators and visionaries who are redefining the floral industry. In this series, we go behind the scenes with the individuals and companies that are pushing boundaries, championing sustainability, and elevating the customer […]
Floriexpo Launches Exclusive “Plus One” Invitation Program to Empower Sourcing Wholesalers and Their Key Retail Partners
Floriexpo Focuses on Sourcing Collaboration FOR IMMEDIATE RELEASE: Floriexpo Launches Exclusive “Plus One” Invitation Program to Empower Sourcing Wholesalers and Their Key Retail Partners PORTLAND, ME – December 12, 2025 – Floriexpo, the largest B2B floral sourcing expo in North America, today announced the launch of its new “Plus One” Invitation Program. This program is strategically designed for our attending wholesalers […]
Floral Department Strategy: The Strategic Partnership Between Potted Plants and Fresh Cuts
Floral Department Strategy: The Strategic Partnership Between Potted Plants and Fresh Cuts Our focus this year at Floriexpo is to offer a diverse range of potted plant innovators and growers, giving you a chance to physically see the quality and source the high-margin, low-shrink inventory needed to execute the “Potted Plant Stabilizer” strategy that you’ll […]
Floriexpo Strengthens Retail Focus with Appointment of Floral Marketer of the Year, Kevin Prill, Manager of Floral at The GIANT Company, to Advisory Board
Floriexpo Strengthens Retail Focus with Appointment of Floral Marketer of the Year, Kevin Prill, Manager of Floral at The GIANT Company, to Advisory Board FOR IMMEDIATE RELEASE Media Contact – Lauren St. Clair, lstclair@floriexpo.com, 207.232.3236 Floriexpo Strengthens Retail Focus with Appointment of Floral Marketer of the Year, Kevin Prill, Manager of Floral at The GIANT […]
Floriexpo Announces Strategic Expansion of Advisory Board with Leaders from Metro and PPC Flex
Floriexpo Announces Strategic Expansion of Advisory Board with Leaders from Metro and PPC Flex FOR IMMEDIATE RELEASE Ft. Lauderdale, FL – 10.28.25 – Floriexpo, North America’s largest business-to-business event dedicated exclusively to the floral industry, is proud to announce the appointment of two influential leaders to its esteemed Advisory Board: Benita Krampelj, Head of Floral Category Management […]
The Floral Revolution: How Social Media Is Reshaping the Mass Market
How Social Media Is Reshaping the Mass Market The mass market floral industry, long a bastion of seasonal predictability and efficient logistics, is now at a crossroads. Tectonic shifts in consumer behavior, digital trends, and global economics are forcing growers, wholesalers, and merchandisers to rethink everything. This isn’t just about selling flowers; it’s about mastering […]
Beyond the Bloom: From Selling Product to Building Partnerships with E&R Sales
Beyond the Bloom: From Selling Product to Building Partnerships with E&R Sales Welcome to Beyond the Bloom, a Floriexpo interview series that highlights the innovators and visionaries who are redefining the floral industry. In this series, we go behind the scenes with the individuals and companies that are pushing boundaries, championing sustainability, and elevating the […]
Beyond the Bloom: An Interview with Floral Industry Veteran Michael Schrader
Beyond the Bloom: An Interview with Floral Industry Veteran Michael Schrader Welcome to Beyond the Bloom, a Floriexpo interview series that highlights the innovators and visionaries who are redefining the floral industry. In this series, we go behind the scenes with the individuals and companies that are pushing boundaries, championing sustainability, and elevating the […]
Lane DeVries, Executive Director of CalFlowers, and Jodi Allen, Floral Category Manager of Charlie’s Produce Join Floriexpo Advisory Board
Lane DeVries, Executive Director of CalFlowers, and Jodi Allen,Floral Category Manager of Charlie’s Produce Join Floriexpo Advisory Board FOR IMMEDIATE RELEASE Press Contact: Lauren St. Clair – 207.232.3236 | lstclair@floriexpo.com Ft. Lauderdale, FL – 9.11.25 – Floriexpo, North America’s largest business-to-business event for the floral industry, is proud to announce the appointment of two distinguished […]