Beyond the Bloom: From Selling Product to Building Partnerships with E&R Sales
Beyond the Bloom: From Selling Product to Building Partnerships with E&R Sales Welcome to Beyond the Bloom, a Floriexpo interview series that highlights the innovators and visionaries who are redefining the floral industry. In this series, we go behind the scenes with the individuals and companies that are pushing boundaries, championing sustainability, and elevating the […]
Beyond the Bloom: An Interview with Floral Industry Veteran Michael Schrader
Beyond the Bloom: An Interview with Floral Industry Veteran Michael Schrader Welcome to Beyond the Bloom, a Floriexpo interview series that highlights the innovators and visionaries who are redefining the floral industry. In this series, we go behind the scenes with the individuals and companies that are pushing boundaries, championing sustainability, and elevating the […]
Lane DeVries, Executive Director of CalFlowers, and Jodi Allen, Floral Category Manager of Charlie’s Produce Join Floriexpo Advisory Board
Lane DeVries, Executive Director of CalFlowers, and Jodi Allen,Floral Category Manager of Charlie’s Produce Join Floriexpo Advisory Board FOR IMMEDIATE RELEASE Press Contact: Lauren St. Clair – 207.232.3236 | lstclair@floriexpo.com Ft. Lauderdale, FL – 9.11.25 – Floriexpo, North America’s largest business-to-business event for the floral industry, is proud to announce the appointment of two distinguished […]
Beyond the Bloom: An Interview with Noam Temkin of Del Alma
Beyond the Bloom: An Interview with Noam Temkin of Del Alma Welcome to the first installment of Beyond the Bloom, a Floriexpo interview series that highlights the innovators and visionaries who are redefining the floral industry. In this series, we go behind the scenes with the individuals and companies that are pushing boundaries, championing […]
How a Strong Social Media Presence Can Boost Your Supermarket Floral Department Sales
How a Strong Social Media Presence Can Boost Your Supermarket Floral Department Sales How a Strong Social Media Presence Can Boost Your Supermarket Floral Department Sales In today’s competitive retail environment, supermarket floral departments can no longer rely solely on foot traffic and in-store displays to drive sales. Shoppers are making buying decisions long before […]
Introducing the Seed to Stem Pavilion: A New Era for Floral Breeding Innovation at Floriexpo 2026
Introducing the Seed to Stem Pavilion: A New Era for Floral Breeding Innovation at Floriexpo 2026 Floriexpo, North America’s premier business-to-business floral event, today announced the launch of Seed to Stem, an exclusive pavilion dedicated to the future of floriculture. This new initiative, debuting at Floriexpo 2026 in Ft. Lauderdale, will serve as a vital […]
Floriexpo Blooms with Record Momentum Following Highly Successful 2025 Event
Floriexpo Blooms with Record Momentum Following Highly Successful 2025 Event FOR IMMEDIATE RELEASE FORT LAUDERDALE, FL – July 31st, 2025 – Floriexpo, North America’s premier B2B event for the floral industry, today announced significant growth and burgeoning momentum following its highly successful 2025 show, held June 4-6 at the Broward County Convention Center in Fort […]
Micro-Holidays: Your Year-Round Floral Opportunity
Floral Occasions: Unlocking Opportunities Floral Occasions: Your Year-Round Growth Strategy Leveraging both major holidays and micro-moments for consistent floral sales. Understanding Micro-Holidays Beyond major seasonal events, micro-holidays are smaller, often less traditional occasions that provide consistent opportunities for floral purchases. They reflect a growing consumer trend towards everyday gifting and self-care. 🤝 National Friendship Day […]
Understanding the Floral Consumer
Floriexpo | Industry Insights 2025 The Future of Floral is Blooming An Interactive Analysis of Consumer Shifts and Market Opportunities Understanding the Modern Floral Consumer The floral market is moving beyond major holidays. A new wave of consumers is purchasing flowers for everyday enjoyment, self-care, and personal expression, creating a consistent, year-round demand driven by […]