Winter Woods – Celebrating Nature Across Generations
This year, Winter Woods welcomes Wes Lewis, son of founder Steve Lewis. Wes brings a fresh face and perspective, as he represents a new generation at Winter Woods. With a career in software prior to joining, Wes is excited to bring new resources to the family business that he feels will help Winter Woods enhance […]
Hiawatha Welcomes New Sales Manager
The Hiawatha Corporation, a supplier of fresh cut Northwest Evergreens based in Washington State, is pleased to announce the addition of a new sales manager to its team. Corey Layman brings more than 26 years of manufacturing and sales experience to the position, with a strong focus on the Wholesale and Mass Market industry. Layman […]
NEW ECO-FRIENDLY ALTERNATIVE TO FLORAL FOAM A HIT WITH FLORISTS AND FLORAL MAGAZINE CONCERNED ABOUT THE PLANET OFFICIALLY LAUNCHING AT MIAMI TRADE SHOW.
VANCOUVER, Canada. For 65 years florists worldwide have relied on green floral foam to keep their arrangements together. But that’s changing.. A ‘newcomer’ is creating rave reviews in London, Rome, New York, Ottawa and other global centers among florists concerned about the planet. The game-changing ‘FloraGUPPY’ has become an overnight sensation. Schools teaching floristry in […]
Flourishing Horticulture in Ethiopia
Ethiopian horticulture industry has developed over the past 15 years towards a full grown player and put itself on the world map as one of the leading exporter of cut flowers. Ethiopia has got quite competitive and comparative advantage for the production and export of horticulture product due to among other suitable agro-ecological zones, proximity […]
Three Tips To Standardizing And Automating Your Marketing Funnel
Before reading the rest of this article, take two minutes to outline the journey the wedding and event clients at your local stores go through. How do they find you? What are the things that drive them to schedule a consultation? How do they reach out to schedule that consultation? What happens with their information […]
Innovation Spotlight: Curate Helps Increase Consistency Across Locations and Decrease Shrink
At IFE, we’re always looking for modern tools that can take floral organizations to the next level. Curate is returning to IFE for a second year and we wanted to spotlight them because of the difference they’ve made in companies! Curate is an end-to-end solution built for multi-location stores with full service floral departments. It […]
Why Curate Is Coming Back To IFE And Why You Should Join Them
Curate was a first time exhibitor last year who is coming back to IFE 2019 and wants to see you join them! We had a chance to ask a few questions with their founder, Ryan O’Neil, about why they’re exhibiting at IFE 2019. What is Curate? Curate is an enterprise resource planning (ERP) platform […]
Best Procurement Practices For Mass Market Florals
Do you ever wonder what things are happening on store-level that you have no idea about? Here’s a quote that a store manager told one of the Curate customer success team members: “We just buy from our local wholesaler all the time instead of through our corporate program. We know we’re paying more but we […]
How To Increase Wedding Floral Inquiries By 400%
Imagine this: You finish reading this blog and send an email to your marketing team for a 30 minute task. In the coming weeks, your wedding inquiries on your website increase by 400% for all of your store locations. Too good to be true? The results will vary but it happened for our company. And […]