Question & Answer with Michael Schrader, Floral Manager of Schnucks Market
Tell us about your history in the floral category: I am a Floral Industry lifer. I have always held a position in wholesale, retail, mass markets. What do you look for in a vendor and in a product? I look for supply partners or vendors who solve problems for us or help us better connect […]
Floral Design Competition to Incorporate 17th Century Still Life Paintings with a Twist
Floral Design Competition to Incorporate 17th Century Still Life Paintings with a Twist 9th Annual Iron Designer Competition Highlights Collaboration between International Floriculture Expo and United Fresh Chicago, IL (March 24, 2016) – The International Floriculture Expo and United Fresh Produce Association will again collaborate for the 9th Annual Iron Designer Competition. The event will […]
Trillium Floral Enables You to have the Freshest just-in-time Floral Inventory!
Trillium Floral Enables You to have the Freshest just-in-time Floral Inventory! St. Catharines, Ontario – Trillium Floral’s attention to detail, dedication to service, and vast selection of quality Canadian plants makes us the perfect floral solution for your business. With our proximity to our partner growers, we are able to offer you the freshest just-in-time floral inventory. […]
United Fresh Names 25 Retail Produce Manager Award Honorees
United Fresh Names 25 Retail Produce Manager Award Honorees 2016 Marks 12th Year of Honoring Outstanding Retail Produce Managers WASHINGTON, D.C. (March 10, 2016) – Marking its 12th year of recognizing exceptional retail produce managers, United Fresh Produce Association announced the honorees of its 2016 Retail Produce Manager Awards Program. The group of 25 produce […]
The Boutonniere Magnet is here for good!
The Boutonniere Magnet is here for good! January 26, 2016 – Have you ever watched the Bachelorette and wondered how they so easily attach those boutonnieres? Boutstix is the magnet of choice for them and flower shops too can provide the strongest magnet in the industry! Floral magnets have been in the making since the […]
The International Floriculture Expo Petals it Forward
Flowers make people happy, so we’re spreading the joy! The International Floriculture Expo team hit the streets of downtown Portland, ME as part of the Society of American Florists’ national Petal it Forward campaign. Each unsuspecting recipient was given two bouquets–one for them to keep, one to petal forward. Jenni Sparks, VP of Marketing for […]
International Floriculture Expo Gets a Colorful Kick Off
Diversified Communications, producer of the International Floriculture Expo, is launching the premiere floral event by filling the streets of their local community with hundreds of colorful flowers. Based in Portland, ME, Diversified partnered up with local florist Fiddleheads Flowers in Cape Elizabeth to share the joy of flowers with Portland commuters on Wednesday, February 10th. […]
Question & Answer with Kevin Prill, Ahold USA Category Manager of Floral
Tell us about your history in the floral category: I am the cut flower category manager for Ahold USA, parent company of retail divisions Stop & Shop New England, Stop & Shop New York Metro, Giant Carlisle and Giant Landover. I am responsible for all aspects of the cut flower category for more than 750 […]
The Influence of a “Weekend” Valentine’s Day Holiday on Consumer Floral Purchasing
Executive Summary Valentine’s Day 2016 falls on a weekend, Sunday February 14th. Many in the U.S. floral industry believe that a weekend Valentine’s Day results in dampened floral sales. Prince & Prince (P&P) test this “theory” with historical U.S. consumer floral purchasing data for Valentine’s Day from P&P surveys conducted in 1996, 2000, 2007, 2010, […]