Floriexpo heads to Fort Lauderdale for Expanded 2023 Edition
North America’s only business to business event exclusively designed for the floral industry launches three days of incredible special events, top tier floral education, and a category leading exhibit floor in a brand-new location – The Broward County Convention Center
Registration for the 2023 event will open January 31st at www.floriexpo.com
Fort Lauderdale, FL – 1.23.22– Floriexpo, the largest high-volume B2B floral exposition in North America, uniting floral category vendors with mass market floral buyers from supermarkets, chain stores, wholesale florist distributors, online retailers, retail florists and more will take over the Broward County Convention Center from May 31st – June 2nd, 2023. On May 31st, the event will present an exclusive Pre-Conference Day designed for mid and high-volume buyers, category managers and merchandisers across all segments of the floral industry. Previously the “International Floriculture Expo,” Floriexpo, enters 2023 with a new format that includes a revamped content program, curated experiences specific to high volume buyers as well as retail professionals and a major focus on enhanced networking and a top-notch experience.
Attendees and exhibitors will have access to customized itineraries designed to maximize learning, purchasing, networking and fun in a brand-new immersive experience. The Floriexpo Key Buyer Program returns with significant upgrades including waterfront lodging, experiential “field” trips, a myriad of evening events, professional development zones and a dedicated space to take meetings and conduct business right on the show floor.
For floral professionals outside of the grocery space, Floriexpo has designed an “inspirational” path that will focus on trendspotting, design workshops and dedicated networking with likeminded professionals that will help attendees improve their bottom line in real time.
Returning in 2023 will be the thrilling Iron Designer Competition and fan favorite Flower Naming Ceremony in addition to the Most Beautiful Booth Award. Newly added unique events include a Summer themed waterfront welcome party, Flori After Dark Party as well as a host of keynote presentations and networking breakfasts.
“As Floriexpo continues to thrive post-pandemic we knew this was the year we really wanted to dive into the experiential potential of the show. We are bringing back old favorites while really amping up the fun factor with the goal of being a show that continues to be a can’t miss event on the calendars of our incredibly busy attendees” said Bob Callahan, Group Vice President, and Event Director. This community is amazing and along with our best-in-class exhibitors we can’t wait to welcome everyone to beautiful Fort Lauderdale.”
Floriexpo Fast Facts
- Date : Jun 1-Jun 2, 2023 (Key Buyer Pre-con Day – May 31st )
- Where: Broward County Convention Center, Fort Lauderdale Florida| Host Hotel: Hilton Fort Lauderdale Marina
- How : Attendees may register at www.floriexpo.com
Floriexpo is North America’s largest business-to-business trade show for the floral industry, uniting mass market retail buyers, florists, suppliers, media, and other industry professionals. The annual event is produced by Diversified Communications, an international media company that produces over 100 events around the globe serving a number of industries.
Media Contact: Lauren St. Clair
Title: Group Marketing Director
Phone number: 207.842.5420
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