June 4-6, 2025 • Broward County Convention Center • Fort Lauderdale, FL

Innovation Spotlight: Curate Helps Increase Consistency Across Locations and Decrease Shrink

— North America's Largest B2B Floral Show —

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At IFE, we’re always looking for modern tools that can take floral organizations to the next level. Curate is returning to IFE for a second year and we wanted to spotlight them because of the difference they’ve made in companies!

Curate is an end-to-end solution built for multi-location stores with full service floral departments. It has given visibility to leadership through its proposal creation, procurement, rental management, and corporate management products.

Curate’s corporate reporting feature has given its users the ability to instantly see:

  • Which locations have openings for additional events
  • The value and number of events across all stores
  • The closing / booking rates of each location to see which store is doing the best

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Curate Has Created Visibility Across Every Location

“Curate has been a game changer for our stores. I know exactly which stores have weddings over a given time frame and exactly what they order. Curate really helps us monitor expenses and maximize our bottom line.”

-Bradley Gaines, Business Director of Floral

United Supermarkets // Market Street // Albertsons Market

Full-service floral stores have so many moving parts that it’s a challenge to keep up with the day-to-day details, let alone keep corporate leaders in the loop.

Curate’s simple proposal software has given precise knowledge of flowers ordered, events happening, and the profitability of each event. And it has allowed leadership the ability access every proposal sent through the software to ensure brand consistency.

According to numbers from a survey by Curate, one set of regional managers reported having a 22% brand and proposal consistency across stores. Forty-five days after implementing Curate as the core system for key locations, they reported having a 90% brand consistency across proposals

Increased Visibility Leads To Consistency Across Locations

As visibility increased between various locations and the corporate office, users have been able to leverage the existing data to solidify practices across the operation and drive profits. With Curate, stores have the tools necessary to close more sales with proposals that meet clients’ growing expectations for an immersive experience. On average, full-service floral stores have reported an average increase in booking rates from 69% to 81% thanks to Curate’s proposal tool.

Visit Curate’s Booth at IFE

We’re excited to have Curate at IFE again this year. Be sure to visit Booth #1215 to see how Curate can help increase visibility and consistency across each of your locations. Or, if you’re ready to start the conversation with them now, click here to schedule a discovery call.

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