IFE Floral Connections – Fresca Farms Showcases Their “Welcome Home” Collection at IFE

Fresca Farms are growers, importers and global distributors of fresh cut flowers offering a wide variety of products tailored to promote the best possible sell-through and profitability for your business. A new generation of growers and importers, we focus on state-of-the-art horticultural techniques while understanding the delicate balance between corporate goals and social and ecological […]

Capitalizing on the Post COVID Plant and Gardening Phenomenon with Diane Blazek

From consumer behavior to the supply chain, every aspect of the floriculture industry is undergoing massive transformation. This transformation was accelerated by COVID-19, creating a new urgency to embrace innovative ideas and new business models. Diane Blazek, Executive Director at All-America Selections/National Garden Bureau, explored this transformation during the Education Day at the 2021 edition […]

Capitalizing on the Post COVID Plant and Gardening Phenomenon with Scott Rusch

From consumer behavior to the supply chain, every aspect of the floriculture industry is undergoing massive transformation. This transformation was accelerated by COVID-19, creating a new urgency to embrace innovative ideas and new business models. Scott Rusch, GM and Co-Founder of BloomStudios Cut Flowers took to the stage at the International Floriculture Expo to discuss […]

Ghean Maksimow, 2020 IFE Flower Naming Recipient

Ghean Maksimow, co-founder of Bow Genie International, had a flower named in her honor at the International Floriculture Exposition that was held virtually on September 16, 2020. Named, Genie, the lavender breed of dahlia was bred by the Miyoshi Company and Ball SB., a division of Ball Horticultural Company. Maksimow had a chance to deliver […]

The Significance of “Genie” with Ghean Maksimow, 2020 Flower Naming Recipient

Ghean Maksimow, co-founder of Bow Genie International, had a flower named in her honor at the International Floriculture Exposition that was held virtually on September 16, 2020. Named, Genie, the lavender breed of dahlia was bred by the Miyoshi Company and Ball SB., a division of Ball Horticultural Company. The floral community was able to […]

Celebration of 2020’s Recipient of Flower Naming Award

Miami, Florida- September 17, 2021 (Press Release) Ghean Maksimow, co-founder of Bow Genie International, was honored by the floriculture industry by having a flower named in her honor in 2020.  Ms. Maksimow was honored virtually on September 16, 2020, and honored again at this year’s live IFE event on September 17, 2021. Honorees are chosen […]

International Floriculture Expo Names 2021 Recipient of Flower Naming Award

New Chrysanthemum named, Sarah’s Brush, in Honor of Sarah Armellini Miami, Florida- September 17, 2021  Sarah Armellini, co-founder of Armellini Express Lines, was recently recognized by the floriculture industry by having a flower named in her honor at the International Floriculture Exposition (IFE) held from September 16-18, 2021 in Miami Beach, Florida. Flower naming events […]