4 Questions About Floral: New flowers and color-enhanced options for 2023
Jet Fresh Flower Distributors is a family-owned and operated importer, distributor and grower of premium, fresh-cut wholesale flowers from around the world. Founded in 2008, the company was built with the intention of forming long-lasting, quality relationships that help support the growth and expansion of the floral industry. Ryan Black has been the marketing director […]
4 Questions About Floral: Vibrant colors and sustainability inquiries define 2023 floral trends
Sun Valley Floral Farms offers premium fresh-cut flowers with distribution nationwide. Their core crops are bulb crops specializing in tulips, lilies and iris but they grow a wide assortment of other varieties throughout the year. Cindy Scott is the E-Commerce Manager at Sun Valley Floral Farms. She works with growers to understand the trends in […]
The Top 10 Floral Trends of 2023
You don’t have to look too far to find 2023 trends that everyone from florists to home decorators have outlined, all of which explore a variety of news, colors and styles that we might see this year. While some of this info is relevant to floral industry buyers and category mangers, many are a bit […]
Announcing the Floral Talk Podcast
Highlighting the individuals & attitudes that define the floral industry. While topics like color trends and sustainability dominate the discussions that take place across the floral industry, it’s the people who are having these conversations that actually define this community. How are merchandizers approaching challenges that are unique to their team or organization? Do category managers see changes to buying patterns […]
The Magic of Merchandising: How to Transform Simple Products into a Visual Force
By Cindy Hanauer Part mastery…part mystery. Most of the science behind good merchandising can be explained, but much of it cannot. We know it when we see it. We know it when we feel it. If we all had a florist fairy wand, the technique would be simple. Abracadabra! But the mastery […]
Floriexpo heads to Fort Lauderdale for Expanded 2023 Edition
Floriexpo heads to Fort Lauderdale for Expanded 2023 Edition North America’s only business to business event exclusively designed for the floral industry launches three days of incredible special events, top tier floral education, and a category leading exhibit floor in a brand-new location – The Broward County Convention Center Registration for the 2023 event will […]
4 Questions About Floral: Using balloons to create a “wow” on the retail floor
As a national wholesale balloon distributor, E&R Sales cultivates unique opportunities for engagement in floral departments of all types and sizes. The company stocks top brands such as Anagram and Betallic for supermarkets nationwide. Their unique approach to sku rationalization and micro marketing by region are two of their main differentiators but the organization is […]
4 Questions About Floral: Bright colors define a return to normal
Jovindo Home is a leading dry-aged and artificial flower company, utilizing a unique drying age process that provides the best possible preservation of the natural colors and quality for dried flowers. By providing excellent customer service and bringing value-added products to their customers, the company is able to create a large variety of decorations that […]
Fall 2022 Trends That Your Customers Are Shopping NOW!
Floriexpo Presents Fall 2022 Trends That Your Customers Are Shopping NOW! Most people think of “Fall” as “orange, browns and yellows”. But our talented designers have some NEW ideas to share, which will elevate the “normal” colors of fall into appealing and fashionable selections to delight your consumers. What other colors coordinate with Veri Peri […]