June 5- 7, 2024 • Broward County Convention Center • Fort Lauderdale, FL

Keeping Your Cool

10 Essential Techniques for Handling Difficult Customers Author: Cindy Hanauer Handling difficult customers can be challenging yet essential for maintaining a positive reputation and ensuring customer satisfaction in the floral business. Whether it’s a complaint about wilted flowers, dissatisfaction with an arrangement, or unrealistic expectations, addressing these situations with professionalism and empathy is key. Here’s […]

Blooming Profits Await You in 2024

The Art of Strategic Pricing in the Floriculture Industry Author: Cindy Hanauer Pricing products correctly is a critical aspect of any business strategy. It directly impacts profitability, market positioning, and customer perception. Finding the optimal price point requires a comprehensive understanding of various factors, including costs, competition, target market dynamics, and value perception. Here’s a […]

A Flourishing Future in the Floriculture Industry

10 Proven Ways That Artificial Intelligence Will Have a Blossoming Impact Author: Cindy Hanauer Artificial Intelligence (AI) refers to the development of computer systems that can perform tasks that typically require human intelligence. These tasks include learning, problem-solving, language understanding, and perception. AI can be categorized into narrow or weak AI, which is designed for […]

The Psychology of Color in 2024 – Using Color to Drive Consumer Demand

Author: Cindy Hanauer Color is a powerful tool for product packaging and marketing and can affect the way consumers purchase items. Studies have shown that color has a huge impact on an individual’s mood and emotions and can even influence their buying decisions. For example, researchers have found that people tend to associate certain colors […]

The New Year’s Coming- It’s Time to Scrap the Comfort Zone!

Author: Cindy Hanauer How is your business going to be defined in the New Year? I think it’s safe to say that retail has never undergone such a dramatic change as it has in the past few years. And throughout these past years, we’ve also unveiled more information about what’s truly important to the consumer: rich experiences, […]

Thar’ She Blows! Saving the Whales in Your Floral Shop

Author: Cindy Hanauer Have you seen any whales floating around your floral shop?  No…not the half-ton ocean whales!  I’m talking about the Las Vegas type of whales – those loyal high-rollers who frequent your establishment and lavishly spend money there.  In Las Vegas, the word “whale” is used to describe a gambler who wagers a […]

Ladies and Gentlemen…..Start Your Engines! The Christmas Race has Begun!

Author: Cindy Hanauer While everyone else is thinking of warm sun, sandy shores, tropical drinks, and a cabana hut, we in the floral industry, are thinking about decking those retail halls for the Christmas holiday with poinsettias, zygo cactus, evergreens, wreaths, hard goods, gift baskets, fresh-cuts, and more! Doesn’t it feel like we’re on a […]

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