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June 7-9, 2022 | Miami Beach Convention Center   Learn More  

Floral Connect

Being a part of the IFE community isn’t just about getting together once a year, it’s about being part of a network of floral professionals dedicated to the industry and each other. Floral Connect is a digital resource where you can stay up to date on the latest industry news, trends, and advancements. Check out all of the free Floral Connect content below! 

On-Demand Content Available for Free

Are the Wheels Coming off of Transportation? Truths, Myths & Solutions!

Discover the latest transportation buzz from the top experts in the industry: ground, air, sea and last mile. What’s true? What’s false? …and how can we best maneuver through 2022?

Join us for a panel discussion to get the true facts in transportation and how we can maneuver in a post-pandemic world to best protect our financial assets and keep customers.

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Brand New Varieties! Annuals, Perrenials, Vegetables, Potted Plants, and Fresh Cuts! Be the First to See!

In this can’t-miss on-demand webinar, we are getting caught up on the latest product launches to keep your businesses fresh and new! Join Floral Connect Moderator, Cindy Hanauer along with Katie Rotella, Ball Horticultural’s Senior Public Relations and Digital Manager and Scott Rusch, Bloom Studios Cut Flower’s GM and Co-Founder for this exciting panel to get you up to date on the latest and greatest. 

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The Latest and Greatest with Steve Dionne; Executive Director of CalFlowers

Join Floral Connect moderator Cindy Hanauer along with Steve Dionne, CalFlowers Executive Director, as they discuss the challenges west coast growers face every day including immigration, transportation, energy costs, and labor, along with the challenges of Covid-19.

Hear Steve’s insight regarding the recent increases in demand for floral and how the has affected the supply chain. Plus get the inside scoop on the new branding initiatives for Fun N Sun 2022!

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Kick-Start Your Business! NEW Ideas to Rethink, Reinvigorate, React and Reinvent in 2021! 

Join Floral Connect moderator Cindy Hanauer along with Erin Caird, Director of Sales and Marketing at Por La Mar Nursery, and Glenna Hecht, President and Founder of Humanistic Consulting for a discussion about consumer habits, marketing tactics and the importance of collaborative grower-buyer relationships. Hear their thoughts on how flowers play an important roll in emotional health and wellness and how increases in online shopping have put added stress on the distribution chains that growers rely on.

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Outlook Colombia; Post-Valentine Recap and Proflora 2021

This Floral Connect webinar features Augusto Solano, President of Asocolflores and Cristina Uricoechea, Director of Proflora/International Trade Fairs as they share their insight, ideas, and advice. Moderated by Cindy Hanauer, this expert panel discusses the Colombian Floriculture Industry, Valentine’s Day 2021, and Proflora 2021. But most importantly, join us as we look forward to Spring 2021!

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Breaking Through the Color “Norms” for Spring

This lively chat among speakers Martine van Velden, Mark Frank and Pieter Landman, moderated by Cindy Hanauer is all about colors! What is in, what is NOT, how to attract the modern customer, and so much more. Listen in as our expert panel weighs in on the latest trends, gives advice on how to grow revenue, and talks about some of the challenges when it comes to turning the trendiest color pallets into floral designs.

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Floral Connect Articles 

IFE Floral Connect 2020 Education Program On-Demand

Airglades International Airport: Reshaping the Floriculture Supply Chain

After Hours with Pieter Landman and Iron Designer Superstars | Part I

Flower Naming Awards

Transforming Floral E-Commerce with John Tabis

Transforming Floral E-Commerce with Liza Roeser

Society of American Florists: Turning Local Action Into National Awareness!

After Hours with Pieter Landman and Iron Designer Superstars | Part II

Flowers Are Fashion!

Sustainability Initiatives in the Global Floral Industry

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